Our mood depends on the olfactory sense!


The sense of smell is the strongest of all our senses. It's the only sense that goes directly to the brain's emotional and memory centers. An odor can evoke specific memories, improves people's mood, and even influences their behavior.

One of the fastest growing trends in the sales and marketing industry is environmental fragrance, also referred to as perfume marketing. Internationally, many top organizations recognized the power of the perfume and scented their environments, in order to create a remarkable and unforgettable experience for their clients, as well as to ensure that customers returned to their shops or establishments.