Marketing olfactif
What is Olfactory Marketing or Ambient Scenting?
Olfactory marketing and ambient scenting are innovative strategies in experiential marketing that aim to leverage the sense of smell to influence consumer emotions and behavior. These techniques are often integrated into branding strategies and customer experience plans to create strong sensory memories and strengthen the connection between the brand and the consumer. Here are some key aspects of olfactory marketing and ambient scenting:
Emotional Associations:
One of the main objectives of olfactory marketing is to create an association between a specific scent and a brand experience or product. Scents can trigger memories and emotions, influencing purchasing decisions and brand loyalty.
Impact on Customer Experience:
Through ambient scenting, businesses can enhance their commercial spaces to offer a pleasant experience for customers. Well-chosen scents can help create a comfortable, relaxing, or energizing atmosphere, depending on commercial objectives.
Diversification of Products and Services:
In industries such as hospitality, spas, retail, and food services, olfactory marketing can be used to differentiate products and services. Customized scents add value and distinction in the eyes of consumers.
Brand Awareness Through Scents:
Signature scents can become an integral part of a brand’s identity. Companies invest in developing distinctive fragrances that represent them and set them apart in the market.
Growing Trend:
Olfactory marketing and ambient scenting have gained popularity in recent years, with more companies recognizing their value. From commercial spaces and events to consumer products, these techniques are used in a variety of contexts.
Overall, olfactory marketing and ambient scenting are powerful and creative tools that enhance consumer experiences and contribute to building a memorable brand identity.

The Science of Olfactory Marketing
The most sensitive of all human senses and the first to develop in humans even before birth, the sense of smell plays a crucial role in perception and environmental adaptation.
People can remember scents with 65% accuracy even after a year, whereas visual memory functions at 50% after just three months.
Studies have shown that 75% of emotions are triggered by scent, as it is closely linked to pleasure, mood, and memory.
Out of nearly 110,000 types of scents found in nature, humans can perceive approximately 10,000 different types.

Proven Results
Independent studies have shown that most customers exposed to a scented environment tend to engage longer with the location, spend more time, spend more money, remember the brand better, feel more relaxed, and have a significantly improved mood.
This is why some of the most well-known companies in Romania have chosen Softambient's professional scenting devices as their trusted partner for space fragrance solutions.
Casino
A study conducted at the Hilton Hotel and Casino in Las Vegas revealed that gambling revenues increased by 54% when a slot machine area was scented, while results in the unscented slot machine area remained unchanged.
Rolls Royce
Rolls-Royce recreated the scent of its legendary bestseller, the 1965 Silver Cloud, and sprays it under the seats to reproduce the signature fragrance of this classic "Roller."
The York Museum
The Jorvik Viking Centre injects scents into its York museum to provide visitors with an authentic simulation of the smells from the Viking era. The museum attracts over 14 million visitors per year, who come to experience scents such as a Viking toilet, marketplaces, and car showrooms.
New Car Smell
Does a new car really smell new? As a car rolls off the production line, an artificial "new car smell" is sprayed inside, lasting for about six weeks. Many people choose a second-hand vehicle and are willing to pay extra just to get a car with that distinct "new car smell."