Marketing olfactif

What is Olfactory Marketing or Ambient Scenting?

Olfactory marketing and ambient scenting are innovative strategies in experiential marketing that aim to leverage the sense of smell to influence consumer emotions and behavior. These techniques are often integrated into branding strategies and customer experience plans to create strong sensory memories and strengthen the connection between the brand and the consumer. Here are some key aspects of olfactory marketing and ambient scenting:

Emotional Associations:
One of the main objectives of olfactory marketing is to create an association between a specific scent and a brand experience or product. Scents can trigger memories and emotions, influencing purchasing decisions and brand loyalty.

Impact on Customer Experience:
Through ambient scenting, businesses can enhance their commercial spaces to offer a pleasant experience for customers. Well-chosen scents can help create a comfortable, relaxing, or energizing atmosphere, depending on commercial objectives.

Diversification of Products and Services:
In industries such as hospitality, spas, retail, and food services, olfactory marketing can be used to differentiate products and services. Customized scents add value and distinction in the eyes of consumers.

Brand Awareness Through Scents:
Signature scents can become an integral part of a brand’s identity. Companies invest in developing distinctive fragrances that represent them and set them apart in the market.

Growing Trend:
Olfactory marketing and ambient scenting have gained popularity in recent years, with more companies recognizing their value. From commercial spaces and events to consumer products, these techniques are used in a variety of contexts.

Overall, olfactory marketing and ambient scenting are powerful and creative tools that enhance consumer experiences and contribute to building a memorable brand identity.

The smart businesses of tomorrow will build a strong brand that goes beyond traditional TV and print advertising. These brands will engage their customers in a multi-sensory experience, creating an environment that appeals to all five senses and becomes truly unique.

Scent Marketing

Science

Designed for Your Comfort

Sales Increase

Consumers are more willing to buy and ready to pay more in a scented environment.

Strong Impression

Leaves a strong imprint on the brain and allows customers to remember your brand.

Attract Customers

Attracts customers, encourages them to stay longer, and return to the location.

Customer Loyalty

Increases customer loyalty and turns them into dedicated brand advocates.

Emotional Connection

You connect with the customer on an emotional level, strengthening the relationship and their loyalty.

Relaxation

Creates a pleasant atmosphere of harmony and relaxation, providing a memorable experience for everyone.

Clarity

Enhances focus and mental clarity, supporting optimal long-term performance.

Reduces Stress

Increases productivity, relaxation, and reduces stress, contributing to a better daily balance.

Positive Moods

Creates various positive moods, enhancing well-being and energy every day.

The Science of Olfactory Marketing

The most sensitive of all human senses and the first to develop in humans even before birth, the sense of smell plays a crucial role in perception and environmental adaptation.

People can remember scents with 65% accuracy even after a year, whereas visual memory functions at 50% after just three months.

Studies have shown that 75% of emotions are triggered by scent, as it is closely linked to pleasure, mood, and memory.

Out of nearly 110,000 types of scents found in nature, humans can perceive approximately 10,000 different types.

Proven Results

Independent studies have shown that most customers exposed to a scented environment tend to engage longer with the location, spend more time, spend more money, remember the brand better, feel more relaxed, and have a significantly improved mood.

This is why some of the most well-known companies in Romania have chosen Softambient's professional scenting devices as their trusted partner for space fragrance solutions.

Casino

Rolls Royce

The York Museum

New Car Smell

Over the past 25 years, researchers have conducted numerous studies on the behavioral effects of scent on consumers. These studies indicate that incorporating fragrance to create a truly multi-sensory branding campaign delivers a much more compelling message to consumers.