While traditional marketing assaults your eyes and ears, there’s another industry quietly fighting for your attention, and they’re doing it through your nose. Scent marketing is the idea of using scent and incorporating to all the touch points of the customer experience. It's very subconscious, so it's not like a logo or something where you can see and everybody sees it the same way. Depending on people's experiences and their upbringings, and their history, they might perceive the scent to be a little bit different. It's more emotional Chances are, you’ve already experienced scent marketing -- and know it can have a profound impact on your mind. Research has found that combining scent with visual marketing strengthens our memory of it in the long term, which can affect how we feel in a very physical way: For example, an ambient coffee scent can emulate a feeling of alertness even if you haven’t had any coffee, and scents that we commonly attribute to cleanliness - like lemon or tangerine could make a messy store seem cleaner. Various research over the years also found that shoppers in scented environments may linger longer, perceive the merchandise as better and are more willing to pay higher prices. And when casinos started pumping smells into the air to negate the stench of cigarettes they saw slot machine usage double. People are actually more comfortable, they feel warm they feel invited, they feel welcomed. It's really about creating an amazing experience for customers when they walk in. Using scent to enhance an experience is actually pretty common. For example, Museums have used "scentscaping" to intensify their exhibits like adding the smell of gunpowder to a civil war exhibit and hospitals use scentscaping to create a more soothing environment for patients, but scent marketing is a bit more complicated. Scent marketing and branding is about using one scent for the whole experience.