Open Doors To A World Of Scent | Discover More
Softambient
Cart 0
  • Scent Diffusers
  • Essential Oils
  • Scent Marketing
  • Contact
  • Faq
My Account
Log in Register
Softambient
  • Scent Diffusers
  • Essential Oils
  • Scent Marketing
  • Contact
  • Faq
Account Wishlist Cart 0

Search our store

Softambient
Account Wishlist Cart 0
Popular Searches:
T-Shirt Blue Jacket
News

HARNESSING THE POWER OF AROMA

by Softambient Softambient on Feb 22, 2022
HARNESSING THE POWER OF AROMA

Scent marketing is a type of sensory marketing targeting a shopper’s sense of smell. It involves diffusing strategically chosen scents at different locations in your store. The goal is to create a memorable, pleasant shopping experience and increase sales. 

Ambient scents have been used throughout history in nearly every ancient society. Clocks in ancient Japan burned a different incense every 15 minutes. Pharaohs adorned themselves with lavish fragrances to alert people of their arrival. Ancient Roman pets were blessed with fragrant oils.

Scent is our oldest and most evolved sense. And today it’s used as a marketing tool by retailers to attract, delight, and convert in-store shoppers. 

Research has shown that scent marketing can raise retail store sales by 11% and increase customer satisfaction scores by 20%.

What is scent marketing?

Retail spaces have plenty to consider when creating the right atmosphere to suit the products they’re selling. Location, decor, employee uniforms, lighting, art, temperature, music, and, increasingly, smell all combine to create an immersive brand experience. Think of some of the most popular retail locations and you’ll understand what I mean.

Often an afterthought, scent marketing involves using carefully chosen fragrances at different customer touchpoints. The right scent featured in your store builds a powerful, long-lasting association with it and communicates your brand identity. Some 75% of emotions generated every day are due to smell, which makes scent marketing critical in driving sales in - store.

Studies show that visual recall of images sinks to about 50% after only three months. Yet, humans can recall smells with 65% accuracy after an entire year.

Purposeful scents allow stores to create emotional connections with customers, plus offer the following benefits: 

  • Link memory and emotion. Memorable scents cause customers to remember your store.
  • Communicates value and drives sales. Customers spend more in a store that smells good. 
  • Builds brand loyalty and image. People can relate scent to memory.

Depending on the size of your store and scenting method, deploying a scent can cost between $100 and $1,000. Businesses with a smaller budget can easily start with a diffuser and essential oil and see higher customer satisfaction and more sales. 

 

Next
Smell is the sense most closely linked to memory

Related Articles

Ambient Scenting: The Secret to Productivity and Well-Being in the Workplace

Ambient Scenting: The Secret to Productivity and Well-Being in the Workplace

The Power of Scent Marketing: How Fragrance Shapes Consumer Behavior

The Power of Scent Marketing: How Fragrance Shapes Consumer Behavior

How to Choose the Perfect Scent for Your Business: A Guide to Scent Marketing

How to Choose the Perfect Scent for Your Business: A Guide to Scent Marketing

Smell is the sense most closely linked to memory

Smell is the sense most closely linked to memory

Tags

  • Aroma Diffusers
  • Essential Oils
  • Scent diffuser
  • Scent for Business
  • Scent Marketing
  • Softambient

Instagram

Let’s get in touch

Sign up for our newsletter and receive 10% off your first order

Quick link

  • Home
  • Privacy Policy
  • Refund Policy
  • Terms of Service
  • Return Policy
  • Contact

Our store

© SOFTAMBIENT 2025
Payment options:
  • American Express
  • Apple Pay
  • Google Pay
  • Maestro
  • Mastercard
  • Union Pay
  • Visa
Cart 0

Confirm your age

Are you 18 years old or older?

Come back when you're older

Sorry, the content of this store can't be seen by a younger audience. Come back when you're older.

This website uses cookies to ensure you get the best experience on our website. Learn more

Shopping Cart

Your cart is currently empty.
Add note for seller
Estimate shipping rates
Add a discount code
Subtotal €0,00
View Cart